With over a decade of marketing magic under her belt, Zoe founded Glass Half Full Group to help brands create unforgettable experiences, build authentic connections, and grow their audiences. From fashion and travel to technology and wellness, Zoe has worked in some of the most exciting industries, designing dynamic marketing strategies and brand moments that stick.
As a brand consultant, Zoe brings a fresh, holistic approach to growth, leveraging everything from strategic partnerships and sponsorships to influencer programming and immersive activations. She’s all about creating moments that not only turn heads but spark meaningful engagement, making sure your brand stands out and builds lasting affinity with consumers.
Based in New York City, Zoe’s former roles at powerhouse brands like The Sculpt Society, Scribd, and TUMI have shaped her unique, results-driven approach—helping businesses grow, scale, and connect with their communities in ways that feel as fun as they are effective.